Marketing Audit

TOOL 01

Most interior design firms are undermarketing without knowing it. Answer seven questions and get an honest, section-by-section audit of your presence. Graded across positioning, content strategy, web discoverability, and lead capture, with specific next steps for each.

STEP 1 OF 7
Tell us about your firm.
Firm type is required. It shapes the entire audit framework.
Please select a firm type to continue.
How do you position yourself?
Both fields are optional, but the more context you give, the more specific and useful your audit will be.
What's your current presence?
Select the platforms you actively post on, then tell us how often.
Instagram
Pinterest
LinkedIn
TikTok
Houzz
Facebook
Blog
Please select at least one platform and a posting frequency.
What does your content look like?
A few quick questions about what you post, what it does, and how it's structured over time.
Project photos
Behind the scenes
Design tips or education
Process and mood boards
Personal or lifestyle
Promotional or service offers
Educational: teach something useful
Inspirational: show what's possible
Relatable: share real moments, struggles, opinions
Entertaining: fun, surprising, scroll-stopping
Community: spark conversation, engage your audience
Yes, I have ongoing series people come back for
Sort of, I repeat formats but not consistently
No, every post is one-off
What's your online footprint?
These two signals matter a lot for how discoverable you are to new clients.
Yes, and it's up to date
Yes, but it needs work
No website yet
Yes, claimed and active
Yes but rarely updated
No or not sure
How do you capture and nurture leads?
This section covers your email list and how your website (if you have one) converts visitors into inquiries.
Yes, I send regularly
Yes but I rarely send
No email list yet
Yes, multiple ways to capture leads
Just a basic contact form
No lead capture
No website
What's your biggest marketing challenge right now?
Optional, but this helps us make the audit more relevant to where you're actually stuck.
Auditing your marketing presence...

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